PPC Management Tool to Plan, Run and Measure Your Ads

Plan a Google Ads budget from real keyword costs before you spend, see who is advertising on your keywords, run your Google Ads and Meta Ads campaigns, and measure what every channel really earns.

What is PPC management?

PPC (pay-per-click) management is planning, running and improving the ads you pay for per click, on Google Search or on Facebook and Instagram. It covers choosing keywords, setting budgets, writing ads and checking whether the money comes back.

MarketNOW splits it into three tools that work together: PPC Planner to plan before you spend, Ads Manager to run your campaigns, and ROI Analytics to measure the return of every channel.

How to manage PPC in MarketNOW

Plan the budget — Enter a keyword, a country and a monthly budget to see the cost per click, the likely clicks and sales, and the return.
Check the competition — See which brands are running ads and Shopping listings on your keyword right now.
Run the campaigns — Connect Google Ads or Meta Ads, start a campaign from your plan, and pause or change budgets from MarketNOW.
Measure the return — Track clicks with short links, add your revenue, and see the profit and ROI of every channel.

PPC Planner: plan before you spend

One plan per keyword, in any of 45 countries and in your currency.

Cost per Click and Demand — The cost per click, monthly searches, difficulty and intent for your keyword and its closest variations, with twelve months of search demand.
Clicks and Sales Estimate — Your budget divided by the cost per click, with Google Ads average click-through and conversion rates, so you see what a month could bring.
Return on Ad Spend — Add your average sale value and product cost to see the revenue, profit, ROI and ROAS the budget could return.
Suggested Ad Groups — Up to six ad groups built from the top keywords, with the budget split by search demand and an estimated quality score for each.
Landing Page Check — A 0–100 score for the page your ads send people to: title, meta description, H1, image alt text, HTTPS, social tags and canonical.
Authority and Google Listing — Your domain's authority and backlinks, plus your Google business listing with its rating and reviews.

See who is advertising on your keywords

Who's Advertising — The brands taking the ad and Shopping placements on Google for your keyword, and each one's share.
Live Ads and Listings — The ads and Shopping listings showing right now, with their titles, prices and links.

ROI calculator: test the numbers for free

Five calculators that update as you type, with your plan's numbers one click away.

ROI and ROAS — What a budget returns at your sale value, cost and conversion rate.
CPA and Conversions — How many sales a budget buys, and what each one costs.
Max Bid — The highest cost per click you can pay and still hit your target profit margin.
Budget Planner — The monthly budget you need to reach a goal number of conversions.
Break-even — The point where revenue covers your ad spend and costs, on a chart.

See a real PPC plan

Real screenshots from the MarketNOW dashboard, planning ads for "running shoes" in the United States as a public example.

PPC plan for running shoes in the United States: a $2,000 monthly budget at a $1.09 cost per click gives about 1,800 clicks and 68 sales, with $8,160 revenue, $2,896 profit, 144.8% ROI and 4.08 ROAS, all marked as estimates — 1. The plan: a real cost per click, then the estimated clicks, sales, profit, ROI and ROAS for your budget, clearly marked as estimates.

Competitor ads for running shoes in the United States: eight brands across ten ad and Shopping placements, led by nike.com and New Balance, above live Shopping listings with prices — 2. Who's advertising: the brands taking the ad and Shopping placements for the keyword right now, and their live listings.

ROI calculator filled from the running shoes plan: a break-even ROAS of 1.67, a maximum cost per sale of $72, 28 sales a month to cover the budget and a target ROAS of 2.5, with a revenue versus total cost chart — 3. The ROI calculator, filled from the plan in one click: break-even ROAS, the most you can pay per sale and the sales you need.

Ads Manager: run Google Ads and Meta Ads

Connect Your Ad Accounts — Sign in to Google Ads and Meta Ads securely and pick the ad account to manage. For Meta, choose the Facebook Page the ads run as.
Campaign Results — Every campaign with its status, daily budget, spend, clicks and results for the last 30 days.
Pause, Resume and Budgets — Pause or resume a campaign and change its daily budget without leaving MarketNOW.
New Campaigns — Create a Google Search campaign with keywords and a responsive search ad, or a Meta traffic campaign with a link ad. New campaigns start paused, so you review them first.
Change History — Every change made to the account through MarketNOW, in one list.

ROI Analytics: measure what each channel earns

Tracked Links — A short link for any post, page or ad, with tracking tags added for you. Link-preview bots aren't counted as clicks.
Spend and Revenue — Add costs and sales by hand, upload a CSV, use a website snippet, or connect Stripe, Shopify, WooCommerce or Razorpay.
Channel Performance — Spend, revenue, profit and ROI for each channel, from LinkedIn and email to your blog and ads.
Revenue, Spend and Profit — Trends over time and a funnel from clicks to conversions to revenue, compared with the previous 30 days.
Unattributed Revenue — Sales that can't be linked to a tracked post are flagged, so you know how much of your revenue is explained.

Run your campaigns and see the return

Screenshots from the MarketNOW dashboard with sample data for an example store, not a real customer.

Ads Manager with sample data: a Google Ads account with $1,868 spend, 1,712 clicks and 66 conversions in the last 30 days, and four Search campaigns with their status, daily budget, spend, clicks, results and Pause or Resume buttons — 4. Ads Manager (sample data): every campaign's budget and results, with pause, resume and budget changes in one place.

ROI Analytics with sample data: $7,000 revenue, $4,700 profit, 205% ROI and $2,300 spend, a note that $640 of revenue isn't linked to a tracked post, and spend, revenue, profit and ROI by channel from email to Instagram — 5. ROI Analytics (sample data): revenue, profit and ROI for every channel, with unlinked revenue flagged.

Estimates before you spend, real numbers after

PPC Planner gives estimates: it uses real keyword costs and search demand, but the clicks and sales are worked out with Google Ads average rates, not your own account. Treat them as a guide for setting a budget.

Once campaigns run, the real numbers come from your connected ad accounts in Ads Manager and from the clicks and revenue in ROI Analytics.

Spend on Ads With Your Eyes Open

Plan the budget from real keyword costs, run your campaigns and see what every channel really returns.

Frequently asked questions

What is a PPC management tool?

A PPC management tool helps you plan, run and measure pay-per-click ads. MarketNOW combines a PPC planner with real keyword costs, a competitor ads scan, an ROI calculator, Google Ads and Meta Ads management, and ROI tracking by channel.

How much does it cost?

A PPC plan uses 10 credits and a competitor ads scan uses 5. The ROI calculator, Ads Manager and ROI Analytics don't use credits.

Which ad platforms does MarketNOW support?

Google Ads and Meta Ads, which covers ads on Facebook and Instagram. PPC Planner and the competitor scan use Google search data.

Are the PPC Planner numbers my real results?

No. The planner estimates clicks and sales from real keyword costs and Google Ads average rates; it doesn't read your ad account. Your real results show in Ads Manager and ROI Analytics.

Can MarketNOW create ad campaigns?

Yes. Create a Google Search campaign or a Meta traffic campaign from MarketNOW. New campaigns start paused, so you can review them before they spend. Billing stays in your Google Ads or Meta account.

Which countries does PPC Planner cover?

45 countries, including the United States, India, the United Kingdom, the UAE, Saudi Arabia and Canada. Budgets and results show in your currency.

Which plans include these tools?

PPC Planner and the competitor ads scan are on the Growth, Pro and Agency plans. The ROI calculator and ROI Analytics work on every plan, including the free trial.