Competitor Analysis Tool to Compare Your Site With Any Rival

Put your website next to a competitor's and see where you lead and where you trail: SEO audit grades, backlinks, organic traffic, the keywords they rank for that you don't, and a prioritised plan to close the gap.

What is competitor analysis in SEO?

Competitor analysis compares your website with the sites you compete against in search, to find out why they rank where they do.

In SEO, that means looking at technical health, links, organic traffic and keywords side by side. A useful comparison shows not only who is ahead, but where the gap is and what to fix first.

How to compare your site with a competitor

Enter both domains — Your site and one competitor. MarketNOW suggests the Google market from the domain's country ending, and you can pick any of 45.
Both sites are audited — A full SEO audit runs on each site: about 30 checks, six category scores and an A–F grade.
Compare the market data — Backlinks, organic visits, ranking keywords and top pages for both sites, from Google in the market you chose.
Follow the plan — A prioritised to-do list shows the changes that close the biggest gaps first.

What the comparison shows

Audit Grades Side by Side — Both sites' A–F grades and scores for on-page SEO, performance, crawlability, user experience, security and social, on one chart.
Check-by-Check Breakdown — Every audit check for both sites, so you see which ones the competitor passes and you don't.
Authority Profile — Live backlinks and referring domains for both sites, from the same index as the Backlink Checker.
Organic Search — Estimated monthly organic visits, ranking keywords and top-10 rankings in the Google market you chose.
Top Pages — Each site's five strongest pages in search, so you see what content brings the competitor its traffic.
Keyword Overlap — How many keywords each site ranks for in Google's top 100, and how many they share.

See a real competitor comparison

Real screenshots from the MarketNOW dashboard, comparing nike.com with puma.com as a public example.

Competitor comparison of nike.com and puma.com: both graded 73 out of 100 (C), a category radar chart and a breakdown of on-page, performance, social, crawlability, security and UX scores for each site — 1. Audit grades side by side: both sites score 73 (C), with Nike ahead in four categories and Puma in two.

2. The authority profile: links, organic visits and keywords for both sites in the chosen Google market.

Find the keyword gaps

Three lists from the keyword overlap, ten keywords each.

Keyword Gap — Keywords the competitor ranks for that you don't rank for at all: your content opportunities.
Where You Lead — Keywords you rank for that the competitor doesn't: the ground to protect.
Shared Keywords — Keywords you both rank for, with both positions head to head.

A plan to close the gap

Every comparison ends with a prioritised to-do list built from the results: the audit categories where the competitor scores higher, the checks they pass that you fail, the gap in links and organic traffic, and the keywords they rank for that you don't.

Each item explains what to change and why, and traces back to a real number in the comparison. Download the whole comparison as a PDF to share with your team or client.

From keyword gaps to a clear plan

From the same nike.com and puma.com comparison: the keywords they compete on, and what to fix first.

Shared keywords for nike.com and puma.com with monthly searches and each site's Google position, such as basketball shoes and football jerseys — 3. Shared keywords head to head: both sites' positions for the searches they compete on.

How to close the gap: four prioritised actions for nike.com against puma.com, from targeting the competitor's keywords to closing the on-page and UX gaps, each with its impact level — 4. The plan: what to fix first, sorted by impact, with each step traced to a number in the comparison.

Competitor analysis vs backlink checker

The backlink checker goes deep on one thing: a domain's links, with a link gap against a competitor. Competitor analysis compares the whole picture of two websites: technical health, links, traffic and keywords.

Start with competitor analysis to see where the biggest gap is. If it's links, open the backlink checker to find the specific sites to approach.

See Where You Stand Against Your Competitors

Compare your website with any competitor and get a clear plan for the gaps that matter most.

Frequently asked questions

What is a competitor analysis tool?

A competitor analysis tool compares your website with a competitor's to show where they are stronger. MarketNOW compares SEO audit grades, backlinks, organic traffic, keywords and top pages, and turns the gaps into a prioritised plan.

How much does a competitor comparison cost?

A comparison runs an SEO audit on both websites at 50 credits each, so 100 credits in total. The backlink, traffic and keyword data is included at no extra cost.

Can I compare more than one competitor?

Each comparison is your website against one competitor. To compare with another site, run another comparison.

Which countries can I compare in?

45 Google markets, including the United States, India, the United Kingdom, the UAE, Saudi Arabia and Canada. MarketNOW suggests the market from the domain's country ending, and you can change it.

Does MarketNOW track competitors over time?

A comparison is a snapshot of both sites today. To follow rankings over time, track your keywords in the Rank Tracker, which also shows the competitors that share page 1 with you.

Where does the comparison data come from?

The audit grades come from MarketNOW's own SEO audit of each site. The backlinks, organic traffic and keyword data come from DataForSEO for the Google market you choose.

Can I export the comparison?

Yes. Download the full comparison, including the plan to close the gap, as a PDF.