AEO Tool to Make Your Pages the Answer in Search and AI
Check whether a page is built to be quoted: a 0–100 answer engine optimization score on seven checks, the People Also Ask questions it doesn't answer yet, and an action plan with AI-drafted answers you can paste in.
What is answer engine optimization (AEO)?
Answer engine optimization is the work of shaping a page so search engines and AI assistants can lift a clear answer from it: Google's featured snippets and People Also Ask boxes, voice answers, and the sources that tools like ChatGPT and Perplexity quote.
It is mostly about structure. Pages that ask the question in a heading, answer it right away in a short paragraph and mark up their questions and answers are easier for an engine to read and quote.
How to run an AEO audit
- Enter a page and a question — The page URL and the keyword or question it should answer.
- Add other phrasings — Up to four more ways people ask the same thing, each scored on the same page.
- Get your AEO score — A 0–100 score on seven checks, with the weakest checks first.
- Fix and re-check — Work through the action plan, paste in the drafted answers, then audit the page again.
The seven AEO checks
Each check has a weight; together they add up to 100 points.
- FAQ Schema (15) — Structured data that marks up questions and answers: FAQPage, QAPage or HowTo.
- Question Headings (15) — Headings phrased as the questions people type, like "What is…?" or "How do I…?". Three or more score full points.
- Direct Answer (15) — A paragraph right after the main heading that answers your keyword in 25 to 90 words.
- Snippet-Length Paragraphs (15) — At least three paragraphs of 35 to 70 words, the length engines tend to quote.
- Lists and Tables (10) — A list of three or more items, or a table, inside the main content, not just in the menu or footer.
- People Also Ask Coverage (20) — How many of the questions Google shows in People Also Ask for your keyword the page already answers.
- Heading Links (10) — Headings with their own link anchor, so an engine can point straight to the part that answers.
See a real AEO audit
Real screenshots from the MarketNOW dashboard: an AEO audit of one of MarketNOW's own blog posts for the keyword "website seo audit".
From score to action plan
- Action Plan — A to-do list for every check you didn't pass, marked low effort (a template or HTML change) or medium effort (a content rewrite).
- People Also Ask Questions — Up to ten questions Google shows for your keyword right now, with the ones your page misses called out.
- AI-Drafted Answers — One click drafts a 40 to 60 word answer to any of those questions, ready to paste under a matching heading.
- One Page, Several Intents — Each extra phrasing gets its own direct-answer and People Also Ask score, so you see which intents the page already covers.
- PDF Report — Download the full audit as a PDF to share with your writer, developer or client.
From the audit to answers you can publish
From the same audit: the action plan, and the People Also Ask questions Google shows for the keyword, with one answer drafted by AI.
What does the AEO score mean?
85 or more is answer-ready, 70 to 84 means a few small gaps, 50 to 69 needs work, and under 50 usually means the page needs restructuring around the question.
The score measures structure, not ranking. A high score makes a page easier to quote, but no tool can promise a featured snippet or a mention in an AI answer: those also depend on authority, freshness and the competition for the question.
AEO vs GEO: the page or the brand
AEO looks at one page: is it built to be the answer? GEO, or AI visibility tracking, looks at your brand: do ChatGPT, Perplexity, Gemini and Claude actually mention you when people ask?
Use them together. Run an AI visibility scan to find the questions where AI engines leave you out, then audit the page that should answer each one and fix it with the AEO Optimizer.
AEO vs SEO
SEO helps a page rank in the list of results. AEO helps the page become the answer shown above or instead of that list. Most AEO fixes, like clear headings, direct answers and structured data, also help SEO.
Run an SEO audit to fix the technical and on-page basics of the page, then use the AEO audit to shape its content around the questions people ask.
Make Your Pages the Answer
Audit any page on seven answer engine checks, fill the People Also Ask gaps and give search and AI engines a clear answer to quote.
Frequently asked questions
What is an AEO tool?
An AEO tool checks whether a page is structured to be picked as the answer by search engines and AI assistants. MarketNOW's AEO Optimizer scores a page from 0 to 100 on seven checks and gives you an action plan to fix the gaps.
How much does an AEO audit cost?
Each audit uses 5 credits, and each AI-drafted answer uses 1 credit. You are only charged once the page has been fetched, and auditing the same page and keyword again within 10 minutes is free.
Where do the People Also Ask questions come from?
From a live Google search for your keyword, in English for the United States. The audit uses up to ten of the questions Google shows.
Does a high AEO score guarantee a featured snippet or an AI citation?
No. The score measures how well a page is structured to be quoted. Whether Google or an AI engine picks it also depends on the site's authority, the page's freshness and the other pages answering the same question.
Does the AEO audit work on JavaScript-heavy pages?
The audit reads the HTML your server sends, like most crawlers do. If a page only builds its content with JavaScript in the browser, much of it may be missing from the audit and the score will be lower.
Can I check one page for several keywords?
Yes. Add up to four more keywords or phrasings next to the main one. Each gets its own direct-answer and People Also Ask score on the same page, at no extra cost.
Can I use the AEO Optimizer on the free trial?
Yes. The AEO Optimizer works on the free trial; each audit uses 5 of your trial credits.